“At The Ordinary, we believe in the extraordinary power of simplicity. Born from a vision to redefine skincare, we embark on a mission to bring effective, science-backed solutions to your everyday beauty routine. Here at The Ordinary, we don’t just offer products; we present a philosophy—a commitment to straightforward formulations that deliver exceptional results.
In a world where skincare often feels complex and confusing, we decided to take a different path. The Ordinary was founded with the belief that high-quality, potent skincare should be accessible to everyone. Stripping away unnecessary complexities, we focus on delivering no-nonsense products that target specific skin concerns with precision and efficacy.
At the heart of The Ordinary is a dedication to scientific innovation. We collaborate with some of the brightest minds in the industry to formulate products that harness the power of proven ingredients. From retinoids to acids, each formulation is carefully crafted to provide real results without the marketing hype. We believe in transparency, and our ingredient lists speak volumes—no hidden surprises, just pure and effective skincare.
Beauty should be inclusive, and our commitment to accessibility is unwavering. By offering high-quality formulations at prices that defy industry norms, we empower you to curate a skincare routine that suits your needs without breaking the bank. The Ordinary is a celebration of beauty in its most authentic form, and our products are designed to enhance your natural radiance without unnecessary frills.
Our ‘no frills’ approach is not just a tagline—it’s a guiding principle. We embrace simplicity in our product design, packaging, and communication. We believe that skincare should be a straightforward and enjoyable experience, free from unnecessary complications. By focusing on what truly matters—results—we empower you to make informed choices for your skin’s well-being.
The Ordinary is more than a brand; it’s a movement—a revolution in skincare. We invite you to join a community of individuals who appreciate the beauty of simplicity and the transformative power of effective skincare. Explore our curated range of products, each designed to be a staple in your daily routine, and embark on a journey to discover the extraordinary within the ordinary.
Science-Backed Formulations: Discover skincare rooted in science. The Ordinary formulates products with a focus on proven ingredients, ensuring each formulation is backed by scientific research for real, visible results.
Transparency is Key: At The Ordinary, transparency isn’t just a promise; it’s a commitment. Embrace skincare with clear ingredient lists, allowing you to make informed choices about what goes on your skin.
Accessible Beauty for All: Break free from beauty industry norms. The Ordinary revolutionizes skincare accessibility by offering high-quality formulations at affordable prices, making effective skincare available to everyone.
No-Nonsense Approach: Say goodbye to unnecessary complexities. The Ordinary adopts a ‘no frills’ philosophy, delivering straightforward products that target specific skin concerns without the marketing hype.
Inclusive Beauty Philosophy: Beauty knows no bounds. The Ordinary celebrates diversity and inclusivity, empowering individuals to embrace their unique beauty with simple, effective skincare solutions.
Empowerment through Education: Knowledge is power. The Ordinary goes beyond products, providing educational resources to empower users with a deeper understanding of skincare, ingredients, and how to curate a personalized routine.
Community-Centric Experience: Join a community that values authenticity and simplicity. The Ordinary fosters a sense of belonging, connecting individuals who appreciate the beauty of uncomplicated, results-driven skincare.
Revolutionary Pricing: Experience luxury without the hefty price tag. The Ordinary challenges industry standards by offering high-quality skincare at prices that redefine value, making premium formulations accessible to all.
Cruelty-Free Commitment: Beauty with a conscience. The Ordinary is committed to cruelty-free practices, ensuring that its products are not tested on animals. Embrace ethical beauty choices that align with your values.
Simplicity Redefined: Elevate your skincare routine with simplicity. The Ordinary introduces a new era of uncomplicated beauty, allowing you to focus on the essentials and achieve extraordinary results.
Affordable Luxury: The Ordinary offers high-quality skincare at remarkably affordable prices, making premium formulations accessible to a wide range of consumers.
Science-Driven Formulas: Backed by scientific research, The Ordinary’s formulations focus on proven ingredients, ensuring that each product is designed to deliver real and visible results.
Transparency and Clarity: The brand is committed to transparency, providing clear and detailed ingredient lists. This transparency empowers consumers to make informed choices about the products they use on their skin.
Customizable Skincare Routine: With a diverse range of products targeting specific skin concerns, The Ordinary allows users to curate a customized skincare routine tailored to their individual needs.
Inclusive Beauty Philosophy: The Ordinary celebrates diversity and inclusivity, offering products that cater to a variety of skin types and concerns, fostering a sense of empowerment and acceptance.
Educational Resources: The brand goes beyond products, providing educational resources that empower users with a deeper understanding of skincare, ingredients, and how to build an effective skincare routine.
Cruelty-Free Commitment: The Ordinary adheres to cruelty-free practices, ensuring that none of its products are tested on animals, appealing to consumers who prioritize ethical and sustainable beauty choices.
Simplicity in Design and Packaging: The Ordinary adopts a minimalist approach to design and packaging, aligning with its ‘no frills’ philosophy and emphasizing a focus on the essential elements of skincare.
Lack of Personalized Guidance: While the brand provides a wide array of products, some users may find the lack of personalized guidance challenging, especially for those new to skincare or unsure about which products to choose.
Limited In-Store Availability: The Ordinary’s products are primarily available online, which may be a drawback for those who prefer an in-store shopping experience or would like to test products before purchasing.
Potentially Confusing for Beginners: The vast range of products and ingredients may be overwhelming for skincare beginners, and without personalized recommendations, users might find it challenging to navigate the selection.
Minimal Sensorial Experience: Due to the brand’s focus on simplicity, The Ordinary’s products may lack the sensorial experiences offered by more elaborately formulated skincare lines, which could be a drawback for those who enjoy luxurious textures and scents.
Absence of Holistic Products: The Ordinary primarily offers single-ingredient formulations, which may not appeal to individuals seeking all-in-one products that address multiple skincare concerns simultaneously.
Potential for Overuse or Misuse: In the absence of personalized guidance, there’s a risk that users may combine products improperly or use ingredients in a way that could lead to skin irritation or other adverse reactions.
Minimal Brand Loyalty Perks: The Ordinary’s minimalist approach extends to its branding, which may mean fewer loyalty programs or perks compared to brands that focus more on cultivating a strong brand community.
The Ordinary Glycolic Acid 7% Toning Solution is a popular exfoliating toner designed to promote smoother, brighter skin by harnessing the power of glycolic acid. Here are the key details about this product:
Glycolic Acid (7%):
Tasmanian Pepperberry:
Ginseng Root and Aloe Vera:
Exfoliation for Improved Texture:
Brightening and Even Skin Tone:
Minimized Pores:
Enhanced Absorption of Subsequent Products:
Soothing Formula:
Patch Test:
Application:
Frequency:
Sun Protection:
Sun Sensitivity:
Contraindications:
Not for Same-Time Use with Vitamin C:
The Ordinary Multi-Peptide + Copper Peptides 1% Serum is a specialized skincare product designed to address multiple concerns through the use of peptides, specifically copper peptides. Here are the key details about this serum:
Multi-Peptide Complex:
Copper Peptides (1%):
Probiotics:
Anti-Aging Properties:
Skin Firmness and Elasticity:
Copper Peptides’ Regenerative Potential:
Support for Overall Skin Health:
Patch Test:
Application:
Layering:
Sunscreen:
Possible Sensitivity:
Avoid Mixing with Vitamin C:
Not for Immediate Eye Area:
The Ordinary Squalane Cleanser is a gentle and hydrating cleanser produced by The Ordinary, a skincare brand known for its straightforward and effective formulations. Here are the key details about The Ordinary Squalane Cleanser:
Squalane:
Lipophilic Esters:
Gentle Cleansing:
Effective Makeup Remover:
Hydrating Properties:
Non-Comedogenic:
Versatile Use:
Free from Harsh Ingredients:
Dispensing the Product:
Massaging:
Emulsifying:
Rinsing:
Avoid Direct Eye Contact:
Patch Test:
The Ordinary Niacinamide 10% + Zinc 1% is a popular skincare serum formulated by The Ordinary, known for its straightforward yet effective approach to skincare. Here are the key details about this product:
Niacinamide (Vitamin B3, 10%):
Zinc PCA (1%):
Oil Control and Sebum Regulation:
Pore Refinement:
Improvement of Uneven Skin Tone:
Anti-Aging Properties:
Enhanced Skin Barrier Function:
Patch Test:
Application:
Layering:
Sunscreen:
Avoid Mixing with Vitamin C:
Possible Initial Tingling:
“The Ordinary’s Niacinamide serum has been a game-changer for my skin! After just a few weeks, I noticed a significant reduction in the size of my pores, and my skin looks much smoother. The addition of zinc has also helped control my oily skin without causing dryness. A staple in my routine now.”
“I can’t live without The Ordinary’s Hyaluronic Acid! It’s incredibly hydrating, and my skin feels plump and moisturized all day. I use it before my moisturizer, and it has made a noticeable difference in the texture and suppleness of my skin. Plus, it’s so affordable!”
“The Peeling Solution is a holy grail for exfoliation! I use it once a week, and it has transformed my dull skin into a radiant complexion. Yes, it looks a bit intimidating, but it’s surprisingly gentle. I’ve noticed fewer breakouts and smoother texture. Love it!”
“The Squalane Cleanser is a gem! It effortlessly melts away my makeup, and I love how it doesn’t strip my skin. It leaves my face feeling clean and hydrated. The balm-like texture is soothing, and it’s a great first step in my double-cleansing routine. Highly recommend!”
“I’ve struggled to find a stable Vitamin C product until I tried this one from The Ordinary. The suspension is slightly gritty, but it absorbs well, and I’ve noticed a significant brightening effect. My skin looks more radiant, and the added hyaluronic acid keeps it moisturized. Will repurchase!”
Q: What makes The Ordinary different from other skincare brands?
A: The Ordinary stands out for its commitment to simplicity and transparency. We offer effective skincare solutions with a focus on high-quality ingredients, minimalistic formulations, and affordable pricing.
Q: How do I determine which products are suitable for my skin type?
A: We recommend using our online regimen guide or consulting with our skincare experts for personalized advice. Knowing your skin type and specific concerns will help you choose the most suitable products.
Q: Can I use multiple products from The Ordinary in my skincare routine?
A: Absolutely! Our products are designed to be mix-and-match friendly. However, it’s advisable to introduce new products gradually to monitor your skin’s response.
Q: Are The Ordinary products cruelty-free?
A: Yes, all our products are cruelty-free. We do not test on animals, and we are committed to ethical practices in the beauty industry.
Q: How do I layer The Ordinary products in my routine?
A: Generally, start with water-based products, like serums, and move on to heavier textures. Refer to our layering guide for specific recommendations.
Q: Can I use The Ordinary products during pregnancy or while breastfeeding?
A: It’s always best to consult with your healthcare provider. Most of our products are safe, but individual sensitivities and preferences vary.
Q: Do you offer products for sensitive skin?
A: Yes, many of our formulations are suitable for sensitive skin. Look for products labeled as gentle or suitable for sensitive skin in our range.
Q: How long does it take to see results from The Ordinary products?
A: Results vary depending on individual skin concerns. Some may notice improvements in a few weeks, while others may take longer. Consistency is key for optimal results.
Q: Can I use The Ordinary products with prescription medications or other skincare brands?
A: It’s advisable to consult with a healthcare professional or dermatologist when using prescription medications. As for other brands, compatibility can vary, so it’s recommended to patch test and introduce new products gradually.
Q: Where can I purchase The Ordinary products?
A: The Ordinary products are available on our official website, select retailers, and beauty stores worldwide. Be cautious of unauthorized sellers to ensure product authenticity.
In conclusion, The Ordinary has emerged as a transformative force in the skincare industry, redefining the beauty landscape with its commitment to simplicity, transparency, and affordability. Stripping away unnecessary complexities, The Ordinary delivers high-quality skincare formulations that prioritize efficacy without the hefty price tags often associated with premium products.
With a diverse range of products that cater to various skin concerns, The Ordinary empowers individuals to curate personalized skincare routines tailored to their unique needs. From potent serums like Niacinamide 10% + Zinc 1% to hydrating solutions like Hyaluronic Acid 2% + B5, each product reflects the brand’s dedication to science-backed formulations.
The brand’s philosophy revolves around transparency, with clear and concise ingredient lists that allow consumers to make informed choices about their skincare. The minimalist packaging mirrors the straightforward approach, emphasizing the brand’s focus on the essentials.
Moreover, The Ordinary has fostered a community that values authenticity, education, and inclusivity. Through online resources, regimen guides, and an engaged customer base, the brand encourages users to understand their skin’s unique needs and navigate the world of skincare with confidence.